Paul Bradish's Internet Business Blog

Looking for a couple of quick and easy ways to increase your online store’s conversion rate? Here’s 3 Ecommerce techniques that I use and have been proven to help drive sales:

1. Add video to you product pages

Supplementing a product page with video can most definitely help to increase your online store’s conversion rate. In fact, interesting product commercials, step by step product demonstrations, and product reviews in video form can often be the deciding factor that converts a visitor into a customer. Just make sure that the video is embedded and doesn’t lead the viewer away from your product page.

2. Make your add to cart button pop

As I explained in my earlier post, how to find the perfect add to cart button, making sure that your add to cart button pops from the rest of your product page is of the utmost importance and will almost always instantly increase your conversion rate. This is something that you should be testing continuously, I suggest making use of Google’s free Website Optimizer.

Website Optimizer, Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.

3. Offer live chat to your customers

If you have the customer service manpower, offering a live chat option can easily boost conversion rates by putting a customer’s mind to ease – even if they never need to use it. By simply offering live help via free or paid software such as oLark, you can build brand reputation, help to answer any questions that a customer might have, or even help the less technical savvy through their checkout process. Most shopping cart software worth their salt will have a built-in live chat feature or the ability to hook in an external solution.

And there you have it, 3 easy (yet often overlooked) ways to increase your Ecommerce Website’s conversion rate. Good luck!