Subscribing to your competitors’ (yes, all of them) email lists and newsletters can be extremely useful for several key reasons.
- Stay on top of any sales, coupons, or specials they might be running. This is probably the most obvious reason. By knowing exactly when competitors are running sales, you can effectively counter them with your own.
- Learn about new brands and products that you may have missed. If you’re like me, you receive a lot of email and unfortunately new brands and products are sometimes missed. Or perhaps you were on the fence about picking up a new brand and wanted to see how it would play out in your niche market first.
- Keep up to date about competitors’ new website features. It can be time consuming to surf your competitor’s sites to compare features and flow. Marketer’s love to brag so by subscribing to their lists many times you’ll also be able to stay up to date on new features and design changes.