Paul Bradish's Internet Business Blog

For most if not all internet retailers, Black Friday is absolutely huge. But make no mistake, getting to Black Friday can be a long, stressful road full of competitive intelligence, haggling with manufacturers, search engine optimization and pay per click. – but when done right can be extremely rewarding in several key areas:

• Increased Sales
• Customer Loyalty / Retention
• New Customers

My advice? Get caffeinated and ride the wave. Black Friday & Cyber Monday are two of the best performing retail days of the year. But don’t forget to take a time out and enjoy being with your family and buying something nice for yourself (it is Black Friday after all).

QR Codes work. Use them. Best of all they are free to generate.

The use of iPhones and Androids are on the rise. Not only that, but tech-savy mobile users are everywhere. Whether you are a new or established internet business you can absolutely benefit from the use of QR Codes in your marketing.

• Do you hand out flyers? Use a QR Code.
• Do you ship an invoice or catalog? Use a QR Code.
• Do you have a business card? Use a QR Code.

Get my drift? They’re actually really handy, and as mobile web browsing and commerce grows, they’ll become more and more important. Why not adopt the strategy now and be ahead of your competitors?