If you had absolutely no connection to it, would you make a purchase from your online store?
If you answered No, why not?
This question sounds like an easy one on the surface, but it often isn’t. It’s tough to reflect on all of your hard work and give yourself the honest truth. But if you’re 100% truthful, you may be surprised to discover that you already know what you need to do to take your Ecommerce website to the next level.
So I’m encouraging you for this exercise to take the blinders off. If you answered No, sit down and make a list of reasons why. Work to resolve those issues until you’d be confident to buy from your online store. You’ll find that sales will improve, customer feedback will be more positive, and it will be easier and more enjoyable to market your site since you believe in 100%.
Tags: Ecommerce, Reflection
Posted in E-Commerce | 
No Comments » | May 18th, 2011
