Something that I’ve been playing with and testing recently is the use of miscellaneous symbols in email subject lines. I draft and send out a good deal of emails for several internet retailers so I’m always looking for new ways to keep things fresh and open rates above industry standard.
While I’m still testing this technique here are my findings thus far:
Delivery
I was worried that using special symbols in the subject line would trigger spam filters and ultimately lower the delivery rate of our emails. I’m happy to say that so far this does not seem to be the case as delivery rate has not been effected.
Open Rates
By using special symbols in the subject line, I believe that our emails stand out among the rest. Our open rates have definitely improved. Some days dramatically.
So at this point I say ‘so far so good’. If you plan on using this technique I highly suggest you do your own testing (Perhaps an A/B split) since we’re all marketing to different demographics and use different email marketing services.
Tags: Email Marketing, Miscellaneous Symbols
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